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Perspicacity Package

Authority Site System

A comprehensive website that earns trust before a prospect ever calls you — by answering every question they have, in plain language, with proof.

Best for: Law, healthcare, consulting, high-ticket local services

This package now ships as Launch+

The Authority Site System is delivered as the content-depth option inside the Launch System package. The 8–12 page authority architecture, commercial copywriting, and entity schema described below are all available as Launch+ when you start the Launch System. No separate engagement is required.

Fit

Who this package is for.

Perfect fit

Professional service firms where trust is everything and a prospect does serious research before hiring. Law firms, medical practices, consultants, financial advisors, and other high-ticket services where a thin website loses deals. This is now delivered as the Launch+ option inside the Launch System package.

Best for: Law, healthcare, consulting, high-ticket local services

Terms you’ll see on this page — explained simply

Authority site
A website that's built to be the most trustworthy, thorough, and credible result a prospect finds when they research your type of business. It answers questions competitors don't, shows proof they can't fake, and positions you as the obvious choice.
Entity schema
Structured labels in your site's code that tell Google exactly who your firm is, what practice areas or specialties you cover, and where you're located. This helps you show up in AI-generated answers and local search results.
Search intent mapping
Research into exactly what phrases your ideal clients type into Google when they're looking for your service — and making sure each page on your site answers those specific questions.
Scope

What’s included, explained simply.

Everything below is explicit. Nothing is implied or assumed to be included unless it appears in this list.

What you get — in plain terms

  1. A fully built 8 to 12 page website covering every service you offer, your process, common questions, pricing ranges, and proof from real clients.
  2. Each page is written to answer what real buyers actually search for and ask — so they arrive at a consultation pre-qualified, not skeptical.
  3. The copy is written for you, in language your clients understand — no jargon, no vague claims.
  4. Structured data (schema) is added so Google and AI tools can clearly categorize your firm, your location, and your specialties — improving how you show up in search results and AI-generated answers.
  5. Analytics and conversion tracking so you know how many people visited, what pages they read, and how many contacted you.

Full inclusions checklist

  • 8-12 page authority website
  • Service, process, FAQ, and proof architecture
  • Copywriting for core commercial pages
  • Entity, local, and FAQ schema
  • Analytics, conversion events, and launch runbook
Boundaries

What’s not included — and why.

Knowing what’s excluded is just as important as knowing what’s in. If something you need isn’t on this list, it can be added as an expansion module or a separate engagement — ask on the system audit call.

What’s not included — and the reason

  1. We don't publish new content for you on an ongoing basis during this engagement. A content expansion plan is built in, but the monthly publishing comes as an add-on.
  2. We don't manage paid advertising. This package builds the destination — the site that converts clicks into clients. Paid ads can be added after the site is solid.
  3. We don't build custom internal software or client-facing apps. That's the Enterprise track.

Not included

  • Daily content publishing
  • Paid media management
  • Custom internal app

Items above require a separate engagement or expansion module. Ask about any specific capability on the system audit call.

Timeline

How long it takes, and what happens when.

Timeline in plain terms

Three to five weeks from kickoff to launch. The range depends on how many services need separate pages, how quickly we receive your proof points and approvals, and whether copywriting revisions are needed.

Timeline and proof gates

Estimated timeline
3-5 weeks
Infrastructure
$75-$250/mo typical
Infrastructure detail
Web hosting, analytics, optional CMS, search visibility tooling, form routing, and schema monitoring.

These are the conditions verified before we call the system ready:

Service claritySearch intent mappingTrust proofConversion measurement
Pricing

How the price works.

Pricing shown here is a planning range. Final scope, timeline, fees, and deliverables are confirmed after the system audit and controlled by a signed statement of work.

How the price works — in plain terms

Setup is $4,500 to $8,500 paid once. The monthly fee of $750 to $1,250 covers hosting support, content updates, performance monitoring, and schema maintenance as your services evolve.

Pricing and timeline

$4,500-$8,500$750-$1,250/mo

Setup covers strategy, design, build, integration, QA, and launch. Monthly fees cover hosting support, optimization, reporting, and maintenance. Usage fees (telephony, SMS, model calls) are separately scoped where volume varies.

Timeline
3-5 weeks
Infrastructure
$75-$250/mo typical
Expansion path

Where this package leads.

Add GEO authority content, paid acquisition, and CRM dashboards as lead volume increases.

Ready to scope this package?

The system audit maps your current bottleneck to the right entry point, confirms fit, and produces an implementation estimate — before any commitment.