PERSPICACITY
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Perspicacity Package

Diagnostic Sprint

A focused investigation that tells you exactly what to build, what to skip, and what it will cost — before you spend a dollar on production.

Best for: Audit-first buyers, complex offers, competitive markets

Fit

Who this package is for.

Perfect fit

Business owners who don't want to guess. If you're deciding between a new website, an AI phone line, or better lead tracking, this sprint gives you a written plan with real numbers so you can move forward with confidence — not assumptions.

Best for: Audit-first buyers, complex offers, competitive markets

Terms you’ll see on this page — explained simply

Funnel
The path a stranger takes to become a paying customer — from first click to final booking or purchase. We look at every step to find where people drop off.
Conversion map
A simple diagram showing which pages you need, what action each page is supposed to trigger, and how they connect.
Schema
Invisible labels you add to your website that help Google and AI tools understand what your business is, where it's located, and what it offers. Think of it as metadata Google actually reads.
Scope

What’s included, explained simply.

Everything below is explicit. Nothing is implied or assumed to be included unless it appears in this list.

What you get — in plain terms

  1. We audit your current website, lead forms, and sales funnel — looking for every place a potential customer falls through the cracks.
  2. We scan your top competitors: what they're charging, how they're positioned, and where you have a real edge.
  3. We map out which pages you actually need, in what order, and what each one has to say to move someone from curious to ready to buy.
  4. We recommend the exact services and tools that fit your business — not a generic template.
  5. You get a written implementation estimate and a clear list of risks to watch for, so there are no surprises.

Full inclusions checklist

  • Offer and funnel audit
  • Competitor and pricing scan
  • Conversion map and page architecture
  • Recommended service stack
  • Implementation estimate and launch risks
Boundaries

What’s not included — and why.

Knowing what’s excluded is just as important as knowing what’s in. If something you need isn’t on this list, it can be added as an expansion module or a separate engagement — ask on the system audit call.

What’s not included — and the reason

  1. We don't build anything during this sprint — the output is a plan, not a product. That's intentional: building before you have clarity is how projects go over budget and miss the mark.
  2. We don't manage ads or deploy a live AI voice line. Those come after the plan is in place.

Not included

  • Production build
  • Ad management
  • Live voice deployment

Items above require a separate engagement or expansion module. Ask about any specific capability on the system audit call.

Timeline

How long it takes, and what happens when.

Timeline in plain terms

3 to 10 business days from kickoff to written plan. The range depends on how complex your offer is and how quickly you can share background materials. Simple, single-service businesses land at the short end; multi-service or multi-location businesses take the full window.

Timeline and proof gates

Estimated timeline
3-10 business days
Infrastructure
No standing infra
Infrastructure detail
Optional domain, competitor, crawl, and analytics tooling can be used during the sprint; typical pass-through $0-$100 one-time.

These are the conditions verified before we call the system ready:

Clear buyer and offerMeasured bottleneckApproved implementation path
Pricing

How the price works.

Pricing shown here is a planning range. Final scope, timeline, fees, and deliverables are confirmed after the system audit and controlled by a signed statement of work.

How the price works — in plain terms

This is a one-time flat fee, not a subscription. $750 on the low end (straightforward single service) up to $2,500 for a complex, multi-service or competitive-market audit. No monthly cost. The full amount applies toward your build if you move forward with a package.

Pricing and timeline

$750-$2,500One-time

Setup covers strategy, design, build, integration, QA, and launch. Monthly fees cover hosting support, optimization, reporting, and maintenance. Usage fees (telephony, SMS, model calls) are separately scoped where volume varies.

Timeline
3-10 business days
Infrastructure
No standing infra
Expansion path

Where this package leads.

Best used as the scoping gate for the Launch System (including Launch+ content depth) or Growth Engine.

Ready to scope this package?

The system audit maps your current bottleneck to the right entry point, confirms fit, and produces an implementation estimate — before any commitment.

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